TikTok is a video-sharing social networking service that has taken the world by storm and has become THE destination of choice for mobile videos. On TikTok, short-form videos are exciting, spontaneous, and genuine. There are over 390 million active users on TikTok and 560 billion views per day. The average user spends 38 minutes per day on this platform and opens up the app roughly 6 times daily, making it the perfect place to get consumers engaged with your brand.
TikTok Ads is a platform that serves advertisers across the globe enabling you to grow your business and reach new audiences. With TikTok ads you can exploit your brand’s creative side and find specific target audiences, no matter how big or small your business, or what you are selling.
Benefits of Advertising on TikTok
Market to The Next Generation
Most TikTok's users are highly-engaged Generation Z and Millennials based in major cities across the world. Instantly connect with the next generation of consumers to put you in the spotlight and maximise the potential of your brand.
TikTok Ads enable brands to convert users through the power of shared experience on the platform. Whether it's through an idea, tool or the hashtag challenge, access numerous tools to get unique engagement and get your brand noticed.
Drive Exponential Growth
With TikTok's intelligent content discovery process you can discover fresh content based on your chosen audience’s viewing preferences and habits. Fully exploit the potential of your business with the necessary tools to achieve fast growth and maximum visibility.
A video first format that guarantees the best placement of TikTok. Capture full user attention with sight, sound and narrative and showcase your brand on the platform’s most premium real estate featuring 60 seconds of full-screen and long-form video, with auto-play and sound.
Tell your brand story by integrating video content into users' "For You" feed. Appear in "For You" feed with up to 60-second of auto-play video with sound enabling users to like, comment, share and follow your brand and massively increase your reach.
Branded Hashtag Challenge
A unique engagement format delivers strong brand awareness with a level of engagement that goes way beyond just a click. Invite users to participate and create content around your campaign theme and achieve an average engagement rate of 8.5% through likes, comments and shares.