Google Ads is Google’s online advertising platform where advertisers bid to display brief advertisements or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps and videos. The platform runs on pay-per-click (PPC) advertising, so you pay each time a visitor clicks your ad.
Google ads enables you to create online ads to reach audiences that are interested in your products and services. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Google Ads works for almost any advertising budget and gives you control over how you spend your money. By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign which, in turn, can boost the return on your investment.
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Benefits of Advertising via Google Ads
Drive Website Traffic
Google’s search engine handles over 2 trillion searches per year. Many of these are people looking for solutions that your business can offer. Capitalise on the vast reach of Google to grow your online sales, bookings, or mailing list signups with online ads that direct people to your website and quickly reach your goals.
Improve Your Ads Over Time
Google’s smart technology helps find ways to improve your ads and get you better results. Get access to a range of reports, insights and ongoing assistance, so you can track your progress and make your ads even more effective.
Maintain Full Control of Your Campaigns
Buying ad space with software or “programmatic advertising” is easy. Start and stop campaigns and reach the right people for the right price, all in an instant. Allocate your resources and your time to other pressing initiatives and let Google ads do the rest.
Easily Interpret Your Results
Google makes everything straightforward and easy to understand. Find out basic information like clicks, impressions, keywords and budget, or get more out of it with Google Analytics integration. See exactly how visitors are behaving on your website, what they clicked, where they went next, and how long they’re spending there.
Build Brand Awareness
Google Ads are a great tool for building brand awareness. Prioritise your brand awareness by choosing to show your ad to more people focusing on clicks or conversions. Utilise a range of strategies to help you reinforce your business’s main attributes, and ultimately, strengthen your brand.
Maximise ROI With Different Bidding Strategies
Choose your strategy according to the results you want to achieve. Drive website traffic with CPC bidding, build brand awareness with CPM bidding or focus on conversions like purchases or sign-ups with CPA bidding. Three highly effective strategies to enable you to maximise your ROI.