The leading Performance Agency – Mobiblade is pleased to announce the launch of the advertising campaign on Spotify which is running via programmatic service DoubleClick Bid Manager. 15-seconds audio promo about the company is already released as a part of this campaign.
Recently, Google has announced that it started supporting audio ads through DoubleClick, its programmatic ad platform. It means that brands that use DoubleClick for their ad buying can now buy audio ad inventory available in streaming services including Spotify.
«Programmatic advertising has become essential to the company’s business and we are sure that the new partnership with Spotify will be a successful and incremental part for our branding campaign which would fit people`s interests, their mood, needs and the moment of time adequately», – is claimed by Mobiblade.
Every year the popularity of streaming services increases. Spotify has amassed 157 million active users all over the world, spanning 65 markets. This growth matches with the Mobiblade global expansion.
At MobiBlade, we are always open to new opportunities. We are always keen on new advertising technologies and tactics. Thus, we became the first company in our region that entered a new format of audio interaction with the target audience.